An expertly designed, content-rich website can boost your company’s brand and generate potential leads. According to TechGuide, Australians spend an average of 5.5 hours per day online, which means you can’t afford not to be online. A strong internet presence can create trust and reliability with a wide audience.
Basic Site Architecture
One of the most important things is to set business goals for your website and draw a basic site architecture. Consider the following when deciding what you want from your website:
- Generating new leads and inquiries. You will need a content-rich website with a call-to-action on the home page to generate interest. The website content, code, and images will also need to be optimized.
- Showcasing products. Is the aim of your website to showcase products, or do you want an e-commerce website? An e-commerce site will require some kind of secure payment gateway. Search engine optimization won’t be your focus if you’re directing people to your domain.
- Establishing a web presence. If your business doesn’t need online traffic, then consider a one-page website just to have some kind of presence.
Your business website name should be easy to read and memorable. Keep it short and to the point. A keyword-rich name that’s relevant to your industry will have a major impact on your rankings. Decide if you want a localized domain, such as .aus, or a more global .com domain. Go local if your target market is local.
Design and Development
If your budget is low, and you have the technical know-how, then purchase a pre-designed website theme and build it from there. If you have the budget, then invest in developing a customized website that’s in line with your voice, brand, colors, and company ethos. The fonts and font size are also important.
Decide on a content management system (CMS) that your team can comfortably handle without having to constantly email your developer when an update is required. During the design and development phase, try to keep as much control as possible.
In the eyes of Google, content is king. A professional website is loaded with engaging, well-written content that’s consistently updated. Web content should be factual, have short sentences, and contain industry-related keywords. Place a call-to-action phrase in the top section of your website on all of the pages. Web content needs to be professional but not formal.
Add a blog section to your website to maximize internet traffic. The more content you have out there, the more you will dominate the search engines. Consider hiring a freelancer who specializes in both creative and search engine keyword-targeted blog articles.
Analyze Stats for Business Growth
Make sure your website has Google Analytics installed, as this will provide useful data and insight into your audience. With such informative statistics, you can make effective changes to your business model, and tailor your website to your target market.
Increase Business With a Few Website Secrets
Understanding the digital landscape is a vital aspect of any business as it opens up new markets online. With a few website secrets and insider tips, you can grow your business exponentially.
Get more strategic web development advice here.